Four Reasons Why Lawyers Should Use Twitter
Professionals of every sort can be found on Twitter, including attorneys. But the vast majority lawyers prefer Linked-In to other social media platforms, according to a recent ABA survey, because it serves as both a popular legal directory and a way to contact clients.
Below I list four reasons why lawyers should strongly consider Twitter either as an addition—or alternative—to other social media platforms.
1. Twitter is easy to use, and holds more benefits (including CLE benefits) than you initially realize.
Unlike Facebook, Linked-In, and other social media platforms, Twitter is proudly built on open-source software. This means software developers can easily develop tools to make your Twitter experience simpler and more efficient.
In the time it takes to learn how Twitter’s site works, you can easily master any number of third-party social media applications like HootSuite, Tweetdeck and Twaiter, all of which allow you to schedule Tweets well in advance or manage multiple social media accounts at once. The average Internet user should be able to manage an entire day’s worth of social media activity in one sitting.
Managing messages, followers, and user content will continue to get easier, because software developers all over the world will continue making it so.
Logging in some consistent Twitter time could even make you better informed about continuing legal education. In addition to tracking updates about requirements in your state, or CLE providers in your area, Twitter can used to communicate which seminars interest you or bore you to tears.
2. Promoted Tweets.
In case you were wondering why Twitter wasn’t profiting off of it’s burgeoning popularity, the company is sitting on more than $57 million in venture capital. Last April came Twitter’s announcement they would soon be launching the first phase of Promoted Accounts, which would have a similar look and feel to Google advertisements.
How exactly does this work for law firms and other businesses? After you pay for sponsorship, Twitter places your promoted account at the top of search results on Twitter and promoted Tweets will appear on users’ feed of recent Tweets as if they had been following you.
Twitter will match up promoted accounts/tweets with users who share similar interests. Twitter has promised a higher standard for its ads, which should benefit both businesses and customers. Twitter CEO Biz Stone even said in a blog post Twitter would make it a policy to remove promoted Tweets that don’t resonate with customers in some way.
Not every legal professional can afford to market services online, due to monetary restraints or advertising retractions. But for lawyers and law firms who are already capable of using social media to interact with clients, promoted tweets has new potential for generating leads.
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